Laegreid Outdoors

Every good brand has a unique, recognizable logo, right? Well now Laegreid Outdoors has one, too! I've wanted a logo for a long time, but could never settle on a design until now. I present to you, dear reader, the new Laegreid Outdoors logo: It's simple, clean, and focuses on what Laegreid Outdoors focuses on: fishing and being outside. I hope you enjoy it!

Though it may seem like I've fallen off the edge of the earth, I've actually just been really busy! The holidays were good, and I hope yours were as well. As this will probably be my last post of 2014, I'll do two things real quick. First is to wish you a happy, outdoorsy, and fruitful New Year! The second thing I'll do is leave you with a cliffhanger! There is a big announcement coming soon; what it is will be revealed on my first post of 2015!  Have a safe New Year's Eve, dear readers; I look forward to seeing you next year!

There is something good about creating a physical thing. As a marketer I get to make things like mailers and posters and the like; feeling the actual object is the best part of it.  I know I've done something, it looks good, and it's in my hands. While that is a nice feeling in the workplace, it is blown out of the water by the feeling of completing a really nice fly. I've tied flies since the age of ten or eleven; my father was kind enough to show me how, and he started me off with a woolly bugger . That first night I tied some respectable flies under his guidance, and since then I've been addicted to it. Woolly Bugger The first years were good fun.  While the flies I tied with my dad were nice, the ones i tied on my own were little monstrosities.  There was no pattern, just my wee brain looking at bugs and crabs and minnows and trying to make imitations out of a box of hat-feathers and some materials filched from my dad's tying desk. They were all unique, th...